Astute MTG players may have noticed an interesting line of collaborations that have been happening over the past months. Suddenly, it was possible for players to get Arena codes in their Hot Pockets. Some time later, some rather premium-looking MTG packaging for Cheez-its was available. The next big thing for MTG x food crossovers looks to be pancakes, available at your local IHOP.
Pancakes and Cards
Announced today at 10:00 AM was this Twitter post about a potential MTG and IHOP crossover. For any who don’t know, IHOP, short of International House of Pancakes, is a chain of restaurants, specializing in Pancakes (while offering other things).
The above Tweet is most of the information available for the IHOP crossover. While we do not know exactly what the MTG Arena related benefits are just yet, we do know that these become accessible by signing up for IHOP’s exclusive rewards program. Past reward programs like this have provided rather minor benefits overall so, while keeping an eye on what IHOP and MTG are doing is smart, don’t expect it to change MTG as you know it.
IHOP will also be showing up at MTG con Vegas as a sponsor for the Creator Arena. Anyone attending MTG Vegas this weekend should prepare to see some IHOP down there as well. If you want to learn more about how you can keep up with MTG Vegas from home, we’ll be covering everything you need to know here, but we also wrote an article about when the most important things are happening.
Other Food Promos
As mentioned previously, IHOP is not the first food-related collaboration that MTG has been doing in recent days. While there are some smaller promos that generally appear during con events, like an ice cream truck dolled up in Wizards of the Coast apparel, there are some other food-related promotions that have been more accessible to the player base.
Back in February of this year, one promotional crossover with a prominent food brand was Hot Pockets. Buying specially packaged Hot Pockets could reward players with in-game rewards for MTG Arena. These specially-market Hot Pockets generally showed up as Gideon Jura’s Italian Style Meatballs & Mozzarella Hot Pockets. That’s a mouthful.
If you were a newer player getting into MTG Arena, these rewards could be rather lucrative. Providing a new preconstructed deck, specially market Hot Pocket products could grow your collection while providing you with a quick snack.
In the long-run, these rewards weren’t too beneficial. They were a nice bonus for players interested, but they will not shake the foundations of your MTG Arena account. Still, if you’re in the market for stuff like this, you may as well give your account a boost while you’re at it. If you want to read more about the MTG Arena and Hot Pocket collaboration, we talked about it more here.
Cheez-it
More recently, Cheez-it did a rather unique collaboration with MTG, offering limited edition packaging for their product. Players interested in participating with this promotion needed to order these from the Cheez-it website directly. This is not the case for the Hot Pocket product, which was available at local stores.
The two packaging options offered feature rather nostalgic artwork. One resembles the art of an old MTG pack, which also shows up on the back of MTG cards. This was generally the more favored of the two. The other box shows various MTG characters featuring Teferi, Hero of Dominaria.
Interestingly, as mentioned in the above tweet, these Cheez-it boxes were released as a limited edition crossover. These sold out very quickly, which has given them a bit of a bump in value thanks to the supply demand relationship this product experienced.
Lovesac
It’s not really a food-related brand crossover, but if someone told me that MTG would have a crossover with a luxury furniture brand, I wouldn’t have believed them before seeing this.
Lovesac is a furniture brand specializing in beanbag chairs. Considered to be the best beanbag chair around by many, the MTG version of this chair costs a hefty $975.
More Wacky Crossovers to Come!
Magic has seen a ton of crossovers lately. Whether it’s a new My Little Pony Secret Lair, an incredibly successful Lord of the Rings crossover that shook the foundations of MTG, or your favorite snack with some perks, Magic seems to be everywhere nowadays.
This is hardly the end of the crossover action. We already know about the upcoming Fallout, Assassin’s Creed and Final Fantasy crossovers coming up in future years.
Is there an MTG crossover you want to see? It may only be a matter of time before it becomes reality.
Read More: MTG MLP: Everything You Need to Know
