Recently, it seems that Wizards of the Coast has been going all out with cross-promotions for MTG. In a stark departure from the usual tournament promos we see, we’ve recently gotten meat sticks and rediscovered MTG gummy sweets.
As if that wasn’t enough, Wizards is now teaming up with Burger King, offering surprisingly good-looking accessories when ordering food. Sadly, while MTG players are loving it currently, this promotion is locked behind regional exclusivity that’s preventing many from getting their fill.
Things may not stay exclusive for long, however, judging by a new statement from MTG’s Head Designer. Should there be enough demand, these Burger King MTG accessories might just get a wider release.
Burgers For All?
At the moment, if you want some of the Burger King MTG accessories for yourself, you’ll have to head to Italy. For now, that’s the only place the promotion is running, but once you’re there, it’s a pretty good deal.
For €19.90, you get a solid Burger King-branded deck box, 100 sleeves, and a full meal, too, which is surprisingly competitive pricing. While this is great if you’re in Italy, the rest of the world relies on people to export the accessories after buying them.
While this pipeline has existed for some time thanks to regional exclusive promos, it does come at an added cost. On eBay right now, listings for the deck box and sleeves start at $70, though with shipping on top you’ll struggle to pay less than $100.
Thankfully, if you don’t like the sound of these exceptionally high prices, this promotion may not be region-locked forever. Speaking on Blogatog, MTG’s Head Designer, Mark Rosewater, revealed the promotion is only a pilot right now, but it could be expanded.
“If it goes well, there’s the possibility of expanding our partnership, but none of that has been decided yet.”
Blogatog
Notably, Rosewater also said none of this has been decided with any certainty, so there’s no guarantee when, or even if, a wider release would happen. So, while it is technically possible, it doesn’t sound like we should be holding our breath.
That said, given how much hype this promotion has created, it does feel like there’s a non-zero chance of a wider release. In theory, we could even see more Burger King-supported tournaments, too, as it’s all up in the air right now.
A Surprising Trend
While the future of the MTG Burger King promotion is unclear, it does seem like Wizards is pushing the boat out recently. Given how many collaborations we’ve seen popping up in recent weeks, the marketing team has clearly been given some room to experiment.
Hopefully, this will lead to bigger and better things in the future, especially as Wizards becomes more of a multimedia juggernaut. With new books, a full live-action movie, and a series still in the works, MTG is certainly expanding rapidly.
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