Wizards of the Coast and parent company Hasbro, Inc. announced that the publisher of Magic: The Gathering earned a record $816M in revenue in 2020. This announcement came during Hasbro’s 2021 Investor Event on February 26.
WotC highlighted several of Magic‘s accomplishments in recent years. Apart from record-breaking revenue, WotC also nearly doubled its revenue from 2018 to 2023. Magic: The Gathering specifically earned 23% more in 2020 than the previous year.
This may come as a slight surprise, given how badly hit certain sectors of the world economy were by the COVID-19 pandemic. Nonetheless, Wizards of the Coast managed to smash their previous earning record on the back of strong set sales and the debut of Secret Lairs last year.
Notably, the 2020 Magic set Ikoria: Lair of Behemoths became the game’s top selling set of all time. These record-breaking sales also came in spite of some tension in the player community after poorly received products or mechanics such as the Walking Dead Secret Lair and the Companion mechanic in Ikoria.
WotC also revealed their slate of upcoming digital releases: Magic Arena on mobile, the action RPG Magic: Legends, and a mobile card battler called Spellslingers.
Magic: Legends is a free to play game with Open Beta kicking off on March 23, 2021. The Diablo-like Legends game lets players become powerful mages, warriors, or druids and cast spells patterned after Magic‘s color wheel and existing cards.
Read more about Magic: Legends and how to enter Open Beta here.
Thursday was a huge news day for Wizards of the Coast and Magic: The Gathering, with several announcements being made about future sets, crossovers with other media franchises, and plans to bring Magic to Netflix.
Read More: Magic: The Gathering Netflix Animated Series Release Date Pushed to 2022
