The results for Hasbro’s 2025 Q4 have just been announced, and, unsurprisingly, Magic is performing better than it ever has. With Wizards now responsible for 90% of Hasbro’s profit, it’s clear that, despite players’ feelings towards it, the Universes Beyond strategy is working. Proving this point, Avatar: The Last Airbender is now the third-highest selling MTG set in history, behind only Lord of the Rings and Final Fantasy.
Alongside announcing Magic’s latest successes, Hasbro also announced a series of new partnerships. In addition to the previously confirmed KPop Demon Hunters partnership, a new Harry Potter partnership has been announced. This immediately raised concerns with the MTG community due to JK Rowling’s open discrimination towards the trans community. Thankfully, it seems that Wizards of the Coast has listened.
Harry Potter is Not Coming to MTG
“The Magic Multiverse has its own school of Magic at Strixhaven with plenty of secrets to explore. Our Universes Beyond roadmap currently doesn’t have us visiting any others.”
Wizards of the Coast
After Hasbro announced a new multi-year Harry Potter partnership today, Wizards of the Coast quickly shut down any potential for a crossover with the controversial IP. Pointing instead toward Secrets of Strixhaven, an in-universe magical school setting, Wizards noted they’ve already got this niche covered. As such, there’s no need to have a Harry Potter crossover.
While it’s reassuring to see Wizards’ continued support for the trans community, there are some concerns with the exact wording used in the quote. Many players specifically draw attention to the word ‘currently‘, which suggests that plans could change eventually. Given Wizards’ consistent support, this does seem unlikely; however, stranger things have happened in MTG.
This wouldn’t be the first time that Wizards of the Coast breaks promises in pursuit of stronger margins. The 30th Anniversary Edition set, for example, was a clear attempt to skirt around the Reserved List in the name of profit. Reprinting Reserved List cards as collectibles essentially offered the community official proxies priced at a premium, which the MTG community quickly shut down.
It’s not like this is the only example, either. Once upon a time, Wizards emphatically stated that Universes Beyond sets would never be Standard legal. This changed in 2024, however, when Wizards suddenly announced that this promise would be broken. Now, all of Magic’s Universes Beyond sets are not only tailored for Standard, but take up at least half of the release schedule.
Fortunately, Wizards has confirmed that ‘Roadmap’ doesn’t just stop at 2026. Instead, this encompasses all sets currently in development behind the scenes. With Universes Beyond sets taking at least three years to develop, any hypothetical Harry Potter crossover is a long way away. Hopefully, given the intense reaction from the MTG community at the moment, this hypothetical scenario will never come to pass.
Don’t Do It
From the reaction online, it’s quite clear that Wizards of the Coast touching the Harry Potter franchise would be a mistake. Over the years, Magic: The Gathering has fostered an incredibly inclusive community, allowing for trans players, content creators, and employees at Wizards to feel accepted. Partnering with Harry Potter would put all of that in jeopardy, so it makes sense that Wizards should steer clear of this topic.
If anything, it’s incredibly refreshing that Wizards is tackling it head-on. Previously, we just had to assume that Wizards wouldn’t do this, thanks to partnering with charities like Trans Lifeline. Now, however, there’s a clear statement showing the emphatic stance of the company and drawing a line in the sand.
Despite this, sadly, there is rarely a drawn line in the sand that Wizards of the Coast hasn’t crossed. This means that player confidence towards these statements is at an absolute low, as almost everyone expects the brand to go back on its word.
All of that said, Wizards of the Coast never comes out to outright shut down speculation like this. This at least demonstrates awareness of the potential consequences of partnering with Harry Potter, but whether that will be overturned 10-20 years from now is a different question entirely.
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