24, Jun, 24

Summer Superdrop Secret Lair Variant Sells Out in Less Than Three Hours!

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Magic’s newest Secret Lair Superdrop has gone for sale today, June 24th. Launched at 12 EST, six different Secret Lairs are available for players who are interested in acquiring some beautiful artwork. The reprint value of these Secret Lairs is lackluster at best, but the markup on these cards is insane.

Thanks to an effort to speed up shipping times, Wizards of the Coast has recently changed the print structure of Secret Lair products. While they were previously print-to-demand with a nasty delay, Secret Lairs now ship out much quicker than they used to. Sadly, there is a price for this benefit. Secret Lairs are now pre-printed in a limited quantity, which means that they can sell out.

Worryingly, Secret Lairs selling out within hours of the start of the sale has become the expectation, not the exception. Generally, only one outlier Secret Lair tends to sell out quickly per sale, but that outlier has become an expected trend.

Just a few hours after the Secret Lair Summer Superdrop for 2024 went live, one Secret Lair has already sold out. For anyone who’s been keeping a pulse on the scene, this shouldn’t be a surprise at all.

Hatsune Miku English Foil Secret Lair Sells Out

The new Hatsune Miku: Digital Sensations Secret Lair features six different cards in Hatsune Miku treatment. Ranging from Commander super staple Sol Ring to Modern mainstays like Chord of Calling, many of the cards in this Secret Lair see some amount of play in one of many different MTG formats.

At the time of writing, only about two hours and 45 minutes have passed since the start of the Secret Lair Summer Superdrop sale. The Hatsune Miku: Digital Sensations English Foil Secret Lair is the first one to sell out for this Secret Lair drop. This also means that all of the Hatsune Miku-related Secret Lair bundles are no longer available, either.

For the many MTG players who have been keeping tabs on recent Secret Lair sales, this should not come as a surprise. Hatsune Miku’s Magic crossover started in the previous Secret Lair sale, and all variants of that Secret Lair sold out very aggressively.

Fortunately, for players who still want a copy of these Hatsune Miku cards for themselves, the other three variants of this Secret Lair are still for sale. Nonfoil English, as well as nonfoil and foil Japanese variants, are still up for grabs. That said, now that one Secret Lair has sold out, the others are likely to follow rather quickly. This is, unfortunately, thanks to one particular type of crowd that these Hatsune Miku Secret Lairs may draw: scalpers.

Absurd Resale Value

Where there is limited supply and lots of demand, an opportunity to make money arises. Like it or not, not everyone acquiring these Secret Lairs is likely planning on playing with these cards themselves. Of course, we’re not referring to die-hard MTG and Hatsune Miku collectors alike who will find joy in these collectibles. We’re talking about scalpers.

The resale value of these Hatsune Miku Secret Lairs, at least according to past precedent, is nothing to sneeze at. Currently, the English Foil Hatsune Miku Secret Lair from the last Super Drop is selling for a consistent $80 over on TCGplayer. Deducting shipping fees, this means that anyone who purchased this Secret Lair with the intent of reselling it can double their investment. That is an incredibly enticing spec for scalpers everywhere.

Initial demand for this product surged heavily, causing some rather ridiculous temporary prices on both sealed product and Hatsune Miku singles. Things have calmed down since, but the resale value is still there.

Additionally, according to TCGplayer’s market data, it appears that this Secret Lair is continually getting more expensive as time passes. These could be worth over $100 each in the near future!

This is shown further in reprint-based markups for individual cards. Miku, the Renowned, a reprint of the 50-cent War of the Spark rare Feather, the Redeemed, currently goes for $9. The card historically went for even more, retailing for $20 a pop. This is an absurd 3900% markup!

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A Worrying Trend

Not having to worry about secondary market values of individual reprints in Secret Lairs is both a good and a bad thing, for different reasons.

The good is that, aside from the presence of scalpers, players can simply purchase a Secret Lair that they enjoy. These products are meant to push the boundaries on unique themes in terms of card art and truly offer a unique experience for players who want to engage with it. These Secret Lairs can truly be more about the art.

The bad side of things is that truly valuable reprints, as far as game pieces go, may become quite scarce in Secret Lair products. We still get the occasional reprint like Emrakul, the Promised End in the John Avon artist feature Secret Lair, but the overall trend with recent Secret Lair is that reprint values are more unimpressive than ever.

Hopefully, Secret Lairs will be used as a resource to reprint cards that the community direly needs. Shuko, for example, was a $4 uncommon that is selling for $29 in near-mint condition thanks to recent metagame innovations caused by Modern Horizons 3.

One thing is certain. These Secret Lairs are a smashing success. The FOMO-infested frenzy that these limited-edition products have caused is staggering. If your Secret Lair of choice happens to be the one that everyone likes, acting too slowly means you might miss the boat.

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