7, Mar, 22

Never Forget That Magic Is A Business

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To you and me, Magic: The Gathering is a fun game we play, write about, think about, and thoroughly enjoy. It’s also a game that’s getting busier and busier by the year, and one where the power creep is so undeniable that you’d be hard-pressed to find a vanilla creature in the last few sets.

It is, however, not the same for the company that owns the game. While we like to believe that the good people at Wizards of the Coast genuinely love the game as much as we do, there can be no doubt that the company that owns them, Hasbro, only view it as a business. While that may seem cynical, we think it’s very important to keep in mind when you’re looking at the game, because otherwise, you’ll have your passion exploited.

Magic: The Gathering is a game for you, but just business to those who own it

Hasbro reported a revenue of over $1 billion in 2021. That is an amount of money that wouldn’t just set you up for life, but also probably most of your relatives as well. It’s an absurd amount, the kind that is nearly impossible to wrap your head around, and it’ll likely be beaten out this year based on how the growth of Wizards of the Coast is going.

Magic, and the other properties the company owns, are basically printing money. This is evident to see when you look at the plethora of products that get released in our beloved card game now. It’s incredibly rare that you’ll find a month that doesn’t have some kind of new MTG product in it, even if that product is as half-hearted as Innistrad: Double Feature.

Now, we’re not saying you shouldn’t enjoy the game, because we very much still do. We’re just saying that it’s worth keeping in mind. There’s no need to worry about the income of the game or supporting every single product if you’re not actually going to use it, because the game is going to keep making money at this obnoxious rate. It’s only going to become busier as time goes on too, so you should accept this sooner than later in order to save yourself some money and heartache. You can love the game as much as you want, but don’t expect the company to return the favor.

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