At long last, we’ve finally reached the end of 2025. As a year of incredible highs and lows, we definitely won’t be forgetting this year in a hurry. That said, with how many sets are releasing in 2026, it won’t be long before we’re distracted by new cards. Before then, however, it’s well worth taking one last look back at 2025’s best and worst bits.
Thanks to MTG’s Head Designer, Mark Rosewater, we don’t just have to rely on our opinions to do just that. Recently, on Blogatog, Rosewater has been discussing the year’s best and worst-selling MTG sets to round out the year. While this year’s best seller probably won’t be a surprise to anyone, the same can’t be said about the worst performer.
The Best of the Best
Considering all of the sales records that it smashed on day one, it’s no wonder that Final Fantasy is the best-selling MTG set of 2025. Previously, it took months for a set to sell $200,000,000 worth of product. The fact that Final Fantasy did that in just one day easily secured its place within the MTG hall of fame.
This immense sales figure isn’t a fluke, either, as Wizards knocked it out of the park with this set. While some sets did get more love than others, Wizards clearly poured their hearts out into this set. The flavor, the art, and the mechanics were all absolutely incredible, and the set was plenty collectible too.
As if the main release wasn’t successful enough, Wizards even went on to double-dip later in the year. Releasing a quartet of Scene Boxes and a new bundle, Wizards sold Final Fantasy fans an extra treat for the holidays. Thanks to this extra release, Final Fantasy may keep the crown of ‘best-selling MTG set’ for quite some time.
The Runners Up
Despite being the most recent release, according to Rosewater, MTG Avatar is the next best-selling set. Much like Final Fantasy, this makes total sense from a flavor and power level perspective. Between the deep cut references and incredible bending mechanics, this set felt like a love letter to the franchise.
While Universes Beyond does have a natural affinity for selling well, this set’s success is quite remarkable. Unlike Final Fantasy, there weren’t any precons, and the Jumpstart set didn’t exactly fill that void. The competitive impact of this set hasn’t been too radical, either, as formats have remained balanced rather than broken.
Despite these slight drawbacks, MTG Avatar is still holding the number two spot after barely a month and a half. This is all the more impressive considering Rosewater’s reveal that Tarkir: Dragonstorm was the best-selling Magic Multiverse set of 2025. Once again, this isn’t a massive revelation given how it was beloved by fans, but Edge of Eternities was tough competition.
With both sets having incredible flavor and plenty of powerful cards, picking between them feels like personal preference. As many MTG players pointed out on Reddit, however, Edge of Eternities got the short end of the stick. Not only did MTG Spider Man spoilers smother its release, but it was surprisingly hard to find.
Supposedly, this unusual scarcity wasn’t due to Edge of Eternities selling out everywhere, but rather print runs being reallocated. According to some MTG players, Final Fantasy ended up demanding more printer time, which isn’t unrealistic given its sales figures. Notably, whether or not this did actually happen is unconfirmed.
The Biggest Losers
Given it was almost bashed time and time again by MTG players, there’s one set everyone expected to be the worst seller. Being smaller than normal, not allowed on MTG Arena, and without precons, MTG Spider Man seemed like an outright disaster. According to Mark Rosewater, however, it was Aetherdrift that earned the dubious honor of being the worst-selling 2025 MTG set.
While Aetherdrift wasn’t perfect, its title as the worst-selling set does feel a touch unearned. That said, clearly MTG players didn’t gel with the multi-plane setting or the death race theme. The fact that the set also lacked a great deal of powerful Commanders and multiformat staples certainly didn’t help things either.
If there is any silver lining to this situation, it sounds like Innistrad Remastered sold even worse than Aetherdrift. Since Rosewater specifically said Aetherdrift was the worst “new content booster,” there’s a little bit of wiggle room.
Sadly for anyone interested in the raw figures, Wizards of the Coast isn’t an entirely open book. As such, we’ll likely have to settle for little peeks behind the curtain, as Rosewater provided here.
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